What Is The Advantage Of Starting A Coffee Franchise When The World Seems To Be Dominated By One Major Chain?

What is the first thing you want to grab when you get up in the morning? Majority of people will say “a hot cup of coffee. And when they think about coffee shops, the first thing that comes in their minds is Starbucks – the undisputable leader in the coffee industry. In fact, the celebrated company can be credited for spreading the idea of turning coffee shops into places to hang out over a cup of coffee! Now, it is recognized as the biggest coffee chain in the world, with 7 stores opening daily worldwide! The organization also encouraged others to enter the market and today Americans can choose from a number of well-known coffee franchises for having their morning or any time coffee.

If you are passionate about your cup of coffee and want to join the franchising business as well, think about the various coffee franchising concepts present in the United States. You might be apprehensive about the profitability of your new venture due to the incredible popularity of the market leader. But, you need not worry! Actually, few coffee franchises fear Starbucks, because it doesn’t franchise! So, people who are interested in coffee franchises opt for other leading names in this category of franchising business. Another thing that goes against the market leader is that Starbucks is considered high end. Some recent incidents have also made people complain about the services offered in the chains. Hence, most people are turning to coffee shops that provide good ambiance and a greater value for their money.

Take for example “Jazzman’s Coffee” (http://coffee-franchises.brandexpansion.com/jazzmans-cafe/). Franchising since 2004, it is fast emerging as a favorite hang-out place for young crowds – just like “Central Perk” in the serial “F.R.I.E.N.D.S”! If you like people to come and chat in your shop over a gourmet cup of coffee, you can try “Arabica Coffee House” (http://coffee-franchises.brandexpansion.com/arabica-coffee-house/) whereas if you want one with low overhead costs, try “Java Grande” drive-through (http://coffee-franchises.brandexpansion.com/java-grande/). “Mocha Delight” (http://coffee-franchises.brandexpansion.com/mocha-delites/) is another coffee franchise that is undergoing vast expansion, thanks to its excellent services and unique blends of coffees. Some other rising stars in this field are “Zizzo’s Coffee” (http://coffee-franchises.brandexpansion.com/zizzos-coffee/), “Maui Wowi Hawaiian Coffee and Smoothie” (http://coffee-franchises.brandexpansion.com/maui-wowi-hawaiian-coffee-and-smoothies/) and “Sonoma Coffee Café” (http://coffee-franchises.brandexpansion.com/sonoma-coffee-cafe/).