March 16, 2010
Far too Exhausted To Cook?-Dream Dinners Offer The Perfect Answer
To some folks a dream dinner might be any decent food they can get for free. But Dream Dinners is also a unique food franchise that’s quickly growing. It involves prepared menus and locations where people go to receive instruction in cooking them. It’s one of those ideas that has people slapping their foreheads while exclaiming “why didn’t I think of that”?
In the modern world people maintain full schedules. Work and school and a variety of other activities for family members mean it’s harder than ever to eat well . Frozen foods and pre-packaged meals are fine, but just not the same. But doesn’t something have to give when time is on a budget? This franchise lives in that space.
The program works like this. People visit the location and then choose up to all 14 items on a provided menu. Number of servings determines cost of each meal. Then the consumers cook the meals, at the store. Most creative cooking experts supervise in either private or public cooking sessions. It’s a little bit like a cooking show where the show gives the viewer the food then helps them prepare it along with the host.
It’s not as costly as it sounds. The more people buy the more they save, so all 14 meals are about $3.50 per serving not counting sides and other items like salads. A total of about $5 per serving isn’t a bad price to pay for a good meal. For food, menu planning, and hands-on meal preparation training and supervision, that’s a steal.
Remember, these are franchises. And there’s been some controversy behind the franchise. It’s not the food or menus or preparation, but rather the franchiseesSome of the franchisees aren’t happy. Dream Dinners was profiled in March of ‘08 by Forbes. The story made the corporation look pretty bad. It expanded very quickly, attracting entrepreneurs with its unique concept. But many of the franchisees lost their shirts after only a short time, which meant the business plan may be flawed. The article detailed what was described as misrepresentations of the profit possible, and thus the overall valuation of franchises.
Let the franchisees and the company worry about the controversy, for the diner Dream Dinners is just what the chef ordered.


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